Background

Environment
90% of photos came from Facebook, Facebook stopped serving photos to third party apps.

Approach
Leverage proprietary data backend technology and expertise to fuel a photo based media destination
Complete overhaul of brand, website and IOs/Android apps
Build a network of collaborators and editors

Challenge
Run a co-design process with different stake holders sharing ideas and knowledge
Build a new framework able to accommodate easily different types of media
Create a “card” system to facilitate a customizable layout based on every user’s preferences
New brand

Outcome
Six months after launching, the new platform reached the 7 million monthly visitor mark with a four times higher engagement versus the competition.