BACKGROUND

I was asked by Grands Records to create a new beer brand inspired by a popular dystopian graphic novel, Terra Cremada. This comic book with about 15,000 followers on social media was a huge hit. Out of that success, the beer was born to celebrate the accomplishment and the third edition of the printed book.

We created a limited edition of four labels inspired by some of the characters in the novel.

We did work with the author, Pau Pèrrim, to create a promotional video using a mix of computer-generated scenarios, real actors, and drawings following up on the look and feel of the original artwork.

All wrapped up with a graphic-rich website to facilitate information to fans and distributors and to allow for orders to be placed for the limited edition set for individuals, or beer barrels for bars and restaurants.

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